Archive for October, 2008

Oct 25 2008

Nike Flywire

Published by admin under Athletic

Imagine a paper-thin shoe, no more than two microns thick, whose only support comes from threads. This is Flywire. A revolutionary technology, its high-strength threads work like cables on a suspension bridge with support engineered precisely where a foot needs it. Flywire allowed Nike to make its lightest and strongest footwear ever, transforming how footwear is engineered by reducing the amount of material required for the upper of a shoe to the bare minimum. Thanks to this innovation, track spikes with Flywire are now under 100g – a weight never before achieved – without compromising on durability or integrity and support.

Six and a half years ago all Flywire footwear’s creator Jay Meschter, Innovation Director of Nike’s Innovation Kitchen, had was a shoe last, the mold from which shoes are built, with pins and Continue reading »

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