Let’s analyse today some of the great advantages about the Straight-Aim™ Golf Putters.

Putting experts have discovered that face misalignment at setup, and open or closed face angle when striking the ball, are the biggest causes of missed putts.

The Straight-Aim™ aiming system was designed by a Ph.D. expert in human factors to be the simplest and most effective in the industry. A single, wide, high-contrast aim line on a nonglare background makes accurate face alignment easy. Better than 2-ball.

Mallets come in a traditional brushed aluminum finish or a patented black coating that is used to absorb light inside of cameras. The blade heads are stainless steel or a cast bronze alloy, with a matte amber bronze color that naturally darkens a bit each year.

The virtual center-shafting used by Straight-Aim™ has become the most popular putter shafting method. It provides much more twist resistance than physical center-shafting. It puts the center of rotation and the center of gravity in the middle of the face, and the visual aiming line located at the middle of the sweet spot is unobscured by the hosel. Putters shafted in this way provide more consistent distance control than heel-shafted putters.

Removal of excess metal from behind the impact area provides heel-toe weighting of 88% for the mallet and 94% for the blade.

Heel-toe weighting is important: Published reports indicate that even the best tour pros miss the sweet spot 6 out of 10 times. And independent studies show that heel-toe weighting of only 70% provides significant improvement in accuracy and distance control. (See Golf Tips, August 1998, p.64)

Heel-toe weighting expands the sweet spot by creating a high moment of inertia (resistance to twisting from off-center hits). Thus, the energy from the off-center hit is transferred to the ball rather than dissipated in twisting the head. In this way, heel-toe weighting improves distance control as well as direction.

SWEET SPOT EXPANDED into a wide sweet impact area located exactly in the middle of the face: with Straight-Aim™ putters you can set the middle of the face behind the ball, point the aim line at the target, and you will hit on the sweet spot. Removable tungsten weights and bronze screws allow head weight adjustment between 301-330 gm.

Touring pros prefer head weights of 314-320 gm. Slower greens require heavier head weights. Use the same stroke for fast or slow greens. No need to stroke harder on slow greens or softer on fast greens.

Adjust weight on the practice green for green speed. Tool for adjusting weight available on request.

Most putters have thin heads with the top of the head so low that it often strikes below the ball mid-line, causing it to hop off the face.

Insert putters have the insert so low (for example, Odyssey insert at .81 in. high on left in the photograph) that sometimes the ball is struck with the metal above the insert. Straight-Aim™ putters use a face height of 1.25 in. to reduce hopping and to assure contact with the insert on every putt.

Straight-Aim™ Engineering has come up with a significant discovery in putter insert design that actually improves putting accuracy in a measurable way. It provides die-at-the-hole distance control utilizing the principle of Error Variance Reduction (EVR).

EVR is effected by insert construction which displaces impact force vectors from 180° (rebound) to lateral (90°) vectors in relation to impact force.

The EVR insert (pat. app. for) has been tested objectively, using a putting machine, and has reduced putting error (kept putts closer to the hole) by as much as 25% compared to putts with a standard metal or polymer striking surface.

You hit putts a bit firmer with this insert, which reduces deceleration, pushing, pulling and yipping the short ones, and increases control and confidence on fast green putts of all lengths. dispersion test results for 21 foot putt with stimpmeter green speed.

The EVR insert conforms with USGA rules, looks like an ordinary insert, and can be installed in putters from other manufacturers (please inquire). You can select the EVR % you want. 10% is suitable for average green speeds. 18% is suitable for fast greens. 25% is recommended only for very fast greens (Stimpmeter reading>11).

A special blade model that goes from 25% for short putts to 10% for long putts is popular with golfers who tend to decelerate or yip on short putts.

Simply Great !

Detailed information on the offical Straightaimgolf web site