Nike and Kobe Bryant Launch New Zoom Kobe V, Lower & Lighter

Nike (NYSE: NKE) and Kobe Bryant announced the debut of the Nike Zoom Kobe V, the brand’s lowest-profile and lightest basketball shoe to date. Bryant challenged Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV he debuted during his 2008-2009 championship season. Nike responded with the Nike Zoom Kobe V, which features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.

“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and Continue reading »

Official Match Ball of the 2010 FIFA World Cup™

Grip’n’Groove profile for football ‘Celebration’ in Africa
Cape Town/Herzogenaurach, December 4th, 2009 – Today in Cape Town, adidas and FIFA present the adidas “JABULANI”, the Official Match Ball for the 2010 FIFA World Cup South Africa™. The “JABULANI”, which means “to celebrate” in isiZulu, features a South African inspired design and radically new technology. The new match ball will be available in retail from December 5th onwards.
The newly developed “Grip’n’Groove” profile provides the best players in the world with a ball allowing an exceptionally stable flight and perfect grip under all conditions. Comprising only eight, completely new, thermally bonded 3-D panels, which for the first time are spherically moulded, the ball is perfectly round and even more accurate than ever before.
The name:
The name ”JABULANI” originates from the Bantu language isiZulu, one of the eleven official languages of the Republic of South Africa, which is spoken by almost 25% of the population. Literally translated, “JABULANI” means “to celebrate”. Football is a passion that unites the world. The name of the new match ball appropriately pays tribute to the passionate football celebration international fans will enjoy in South Africa next summer.
The design:
Eleven different colours are used in the adidas “JABULANI”, the eleventh adidas World Cup ball. These 11 colours r Continue reading »

In PowerPlay Golf®, a 9-hole format which takes half the time of a normal round of golf, golfers choose to aim for one of two flags on the green – a White Flag and a Black Flag. Players score extra points for birdies or better when playing to the Black (or ‘PowerPlay’) Flag, thereby creating extra pressure. Golfers can go online after their game, registering to earn PowerPlay Golf® Dollars, climbing World Rankings and competing in user-generated PowerPlay Golf® Leagues both locally and around the world. The format is known for its ‘risk and reward’ ethos, and for the levels of excitement which it creates. PowerPlay Golf®’s made-for-TV ‘PowerPlay Shootout’ format, which offers a complete golf tournament in less than two and a half hours, offers global broadcasters the opportunity to televise golf in a more compressed time-frame, thus increasing Continue reading »