Archive for January 28th, 2010

Jan 28 2010

Adidas adiPure

Published by under Soccer

With the Copa in 1978, Adidas has built a shoe that lasts until today and should last for eternity. Today, the Copa enjoys a tremendous come back after years of stable demand.

While the Copa is a shoe that should be untouched to tribute the adidas heritage, there is a growing  demand for an adidas boot, that stays to the classical roots, but gives them a new twist.

In 2006, we remembered those classical roots. With the 7406 we created a boot, that combined the  classical look and state of the art technologies.

The launch of PURE 08 brought this combination to a different level and resulted in a great product with excellent response from the Continue reading »

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