With the Copa in 1978, Adidas has built a shoe that lasts until today and should last for eternity. Today, the Copa enjoys a tremendous come back after years of stable demand.

While the Copa is a shoe that should be untouched to tribute the adidas heritage, there is a growing  demand for an adidas boot, that stays to the classical roots, but gives them a new twist.

In 2006, we remembered those classical roots. With the 7406 we created a boot, that combined the  classical look and state of the art technologies.

The launch of PURE 08 brought this combination to a different level and resulted in a great product with excellent response from the market.

PURE 09 further evolves the boot, giving it a more unique identity and differentiating it from our true  classics.  By 2010, the trend towards leather, black & back to the roots football boots is supposed to continue  even stronger. Thus, PURE10 takes the essence of it´s predecessor and evolves it to enforce an
even stronger identity.

Now it’s time of PURE10, the only brand that can create the next generation of  ICONIC CLASSICAL football boots – made from real football lovers like Adi was.

PURE players are total footballers. With their dynamic skills, vision and fluid playing style, they are an invaluable asset to a team.

As players, they lead by example, executing their role with sovereignty and elegance. Their elegant movement on and off the ball is captivating. They glide, they flow around the pitch, moving intuitively from position to position – even stepping into the spotlight in front of goal with confidence and class.

Here are the most important features of the new Adidas adiPure Technology:

- Removable, contoured  sockliner with adiPRENE reduces stud pressure & provides fantastic comfort

- Anti-slip lining provides optimal fit

- Padded super soft collar for best comfort & snug fit

- Asymmetrical construction follows the anatomical shape of the foot for a more uniform strike zone and snug fit

- Vamp stitching tailored to soccer specific movements results in maximum support & minimum stretch

- Finest dress leather with shiny finish for premium elegance

- Ultra soft and lightweight K-Leather for comfortable fit & great ball feel

- Extended external heel stabilizer delivers maximum stability & protection. Reduces the stress on the achilles tendon & provides superb comfort

- Traxion Technology for optimal grip & pressure distribution.  SG exchangeable

- Textured stud tips for great ball control in all weather conditions

- Contoured speed last conforms of the curves of your foot for ultimate snug fit & comfort

The adiPURE last is based on the famous WC last. It is a high performance last, meeting the requirements of the professional and amateur players alike. The last is modified and slightly wider than the WC to give a snug, yet very comfortable performance fit. The combination of K-Leather and Please Login or Register to read the rest of this content.

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