Mar 15 2010
adidas launches new UEFA Champions League™
Adidas proudly presents the new Official Match Ball for the UEFA Champions League Final in Madrid on May 22nd: the “Finale Madrid”. This is the tenth consecutive time that an adidas ball has been used in the group phase and the Final of the UEFA Champions League. The design of the “Finale Madrid” ball, presented today at Real Madrid CF’s Santiago Bernabéu Stadium, pays tribute to the exciting history of the UEFA Champions League competition.
adidas celebrates each of the ten most recent UEFA Champions League Finals with a unique and distinctive design positioned inside each of the characteristic star panels of the ball, including the upcoming Final in Madrid. Each design features the exclusive motif from the ten most recent Finals drawn in gold. The red borders of each star pay homage to the national colour of the Spanish flag while the base of the ball is inspired by the immaculate white of royal Madrid.
Alongside the traditional design elements of the ball, new technology is introduced. Under the motto “design becomes technology”, adidas has succeeded in integrating the technology of the ball into the star panel design, making the adidas Finale ball and the UEFA Champions League logo inseparable, while providing the truest possible ball flight. The panel structure is Continue reading »
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