Technology for self training

The field of technological devices for training assistance in fitness and running is quite rich. There is a wide range of heart-rate monitors, stride sensors, GPS (and more…) studied to communicate trainings stats. In this crowded field Adidas is trying to lead the way with an innovative device studied for a complete training support: we are talking about micoach.
Micoach consists in a small network of sensors (the actual version includes an heart-rate sensor and a stride sensor) sending data to a small management node which elaborates the incoming signal and  communicates the user the training parameters.  All this system is wearable end is slightly perceived during the training. Micoach is not just a device, but it is a complete series of tools for the training. In fact adidas allows its customers to register on micoach website for managing the features of the micoach device and for uploading the data recorded during training.

Once uploaded, this data are stored on the personal page of the customer and can be plotted in order to observed what happened during running. Moreover it is available a web service for the definition of a scheduled training program according with the level and the goal of the customer. The resulting program is quite accurate and it consists in a calendar with the Continue reading »

NIKE INTRODUCES NEW NIKE + SPORTBAND
AND ENHANCED DIGITAL RUNNING DESTINATION

NIKE, Inc. (NYSE: NKE) introduced the new Nike + SportBand, giving runners real-time performance feedback on their distance, pace, time and calories burned with just a glance at their wrist. Nike also redefined the online running experience by merging the successful site nikeplus.com and its Continue reading »

Typically, making a lightweight shoe means sacrificing stability or cushioning. Footwear can quickly get pushed to the point where it starts to break down. Since Nike’s mission is creating innovation for athletes, the obsession has led to a relentless search for new solutions to old problems. The ultimate running footwear should have everything—cushioning, stability and lightweight performance. Lunarlite foam made this goal a reality. It took nearly four years to get all three, but you could say Lunarlite foam was 36 years in the making.

It started back in 1971 with a quote from Geoff Hollister, one of Nike’s earliest employees. He strapped on the first prototypes of Bill Bowerman’s iconic Waffle sole and said, “It was like running on pillows.” Nike designer Kevin Hoffer read the quote in 2004, kicking off his search for cushioning that would recreate that Continue reading »

An ultra-light, yet ultra-strong Flywire panel along the lateral quarter works with a perfed synthetic panel along the medial side for great lockdown and a snug, secure fit.

Cushlon midsole combines with a Nike Zoom unit in the heel for an incredibly plush, resilient and responsive ride.

Environmentally preferred rubber in a Waffle outsole configuration provides multi-surface traction and a measure of added cushioning.

INSIDE SCOOP

Flywire: High tensile strength fibers sandwiched between a thin layer of TPU and a dynamic textile form Continue reading »

Thanks to the new Italian triple jump record broken by Fabrizio Donato in the Italian Championships, the Mondotrack SX athletics track surface has also confirmed its performance characteristics in the indoor event held at the Pala Oval in Turin.
A test which has been a complete success, showing that the Olympic track produced by Mondo was absolutely top of the range, the perfect launchpad for the European Championships, which lie just around the corner.

In both Beijing and Turin, indoors or outdoors, for the Olympics or the European Championships, the prefab rubber Mondotrack SX surface has shown that it can adapt to any location or competition, while remaining fast, efficient and safe.

Mondotrack is a light yet highly technological surface for athletics, the result of Continue reading »

Today we propose a review about Noene insoles, special plantar that  we tested in various terrain conditions and speeds.

The sole prerogative of these insoles is the reduction of negative impacts resulting from the trauma of sportsmen during physical exercise, especially running.

Generally we can describe the phenomenon by recalling that in the past the man ran barefoot, flipped on a natural terrain, such as forests, grasslands, soil, sand, a soft surface, sweet and more suited to the human locomotor sensitive: the spine, muscles and tendons. This type of soil, due to its elasticity and structure, absorbed most of the shock waves, vibrations and shocks created by man.

Nowadays, we are forced to walk (or train) often hard on soils: asphalt, concrete, marble, tiles, etc … These surfaces do not Continue reading »

Not only performance but also comfort, elegance and discrete colors to match easily: all women want those clothing of its technical related to address the more the better activities outdoor. Patagonia has been able to interpret realized that needs the woman’s better sweater program. That line of models combines high technical content and elegance. the fabric used, soft and velvety inside as the classic fleece but with an external working that makes its like to woolen sweaters, warrant is maximum lightness, compressibility ‘and high termicita’. heat ‘. Clothing to be perfect in cloakroom all year, why are perfectly adapted to come to summer trekking hiking winter. In this line are the better sweater jacket and better sweater ¼-zip. More, only for the winter season still ongoing, there is also the sweatshirt with the cap, the better sweater full-zip hoody. The better sweater recyclable common threads through the recycling program.

More information on: www.patagonia.com

Review from www.nike.com

Jordan Brand Goes Beyond XX3 to Unveil the Future of the Brand: The AIR JORDAN 2009
Since the release of the AIR JORDAN XX3 in January 2008, the sneaker world debated the greatest question ever asked of a basketball shoe: will there be an AIR JORDAN XX4? Meanwhile, Jordan Brand, a division of NIKE, Inc. and creator of the legendary franchise, fueled the fire by admitting nothing…ntil now.

Today, at a press event in New York City, Michael Jordan himself unveiled the AIR JORDAN 2009 shoe. Its sophisticated design carries on the tradition of the world’ most respected basketball shoe while presenting a new naming scheme, retiring the labels “IR JORDAN I through XX3”to keep Michael Jordan’ legacy special.

“Throughout the first 23 years of the AIR JORDAN franchise, we challenged ourselves and the industry by producing athletic footwear beyond the limits of what was possible,” said Michael Jordan. “The AIR JORDAN 2009 ushers in a new chapter for the Brand –it is the embodiment of what we can do and sets the course for the next 23 years for the franchise.”

Michael Jordan collaborated with Continue reading »

The Fitness Meeting held in Turin at the Lingotto Oval (ex Winter Olimpic Games building used in 2006) has been the opportunity to discover a lot of interesting news about the Technology Sport Market.

Should I summarize the very essence of the understood messages during the event I’d say that the current professional practice solutions stress the attention to the perceptions Emulation of competitiveness activities and the Wellness. In order to Continue reading »

Anything that gives a reduction in drag is a benefit to an athlete, particularly in an event like the 100m. The race that crowns the world’s fastest man is a sprint for photo finishes where hundredths of a second determine the difference between first and fourth. With 7 percent less drag than the Athens version, wearing the new Nike Swift Suit translates to a benefit of about .02 of a second in the 100m.

This year, the Nike Swift program has expanded for Beijing. In addition to the Nike Swift unitard, athletes will have the choice of a whole new system of dress that takes the Nike Swift learnings from other sports, namely basketball, to Track and Field apparel. Nike wanted to create options for athletes since competition isn’t simply about the most lightweight, aerodynamic equipment, but also confidence. It’s the essential Continue reading »