NIKE AND TOMTOM UNVEIL GAME-CHANGING

NIKE, Inc. (NYSE:NKE) and TomTom (AEX: TOM2) have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch, unveiled today at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world’s leading running community with almost 4 million members.

The Nike+ SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and Continue reading »

Multipurpose Sports flooring

Sportflex Sealskin Embossing is a prefabricated sports flooring with a special closed-cell structure made from synthetic rubbers and mineral additives. The surface is embossed, vulcanised, non-slip and anti-glare.

SPORTFLEX is a surface designed by MONDO to meet the needs of various sports in which studded shoes are not used.

VERSATILITY
Excellent multifunctional surface for:

Recreational and Continue reading »

As the world’s largest running community, Nike+ allows runners from across the globe to map their runs, log & analyze running data, and share training programs and favorite routes with friends.

Since its debut in 2006, the collective Nike+ community – 3 million and growing – has run 270,000,000 miles.
 
This is the only true “Runner’s App” and is where high-tech hits the road. With Apple integration, you are guaranteed a seamless user experience.

Here are the Key features included in the Nike+ GPS App:

Run Anywhere: The Nike+ GPS app is a new application for the iPhone that combines the power of GPS with the technology of accelerometry, to track your run inside (on the treadmill) or outside (on the road/trail).  Even if you lose your GPS signal over the course of a run, the accelerometer kicks in to make sure your mileage is Continue reading »

adidas Turns Your Smartphone Into a Personal Coach

adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app featuring sports-specific training programmes designed to coach sports and fitness enthusiasts, amateurs and professionals alike.

With the new miCoach app, adidas extends its personal coaching programme for running and introduces specific conditioning programmes for Football, Tennis, American Football and Basketball. The miCoach app, using GPS for active real-time pace-based coaching and location tracking, makes the adidas miCoach platform available to millions of smart phone owners via the Continue reading »

Technology for self training

The field of technological devices for training assistance in fitness and running is quite rich. There is a wide range of heart-rate monitors, stride sensors, GPS (and more…) studied to communicate trainings stats. In this crowded field Adidas is trying to lead the way with an innovative device studied for a complete training support: we are talking about micoach.
Micoach consists in a small network of sensors (the actual version includes an heart-rate sensor and a stride sensor) sending data to a small management node which elaborates the incoming signal and  communicates the user the training parameters.  All this system is wearable end is slightly perceived during the training. Micoach is not just a device, but it is a complete series of tools for the training. In fact adidas allows its customers to register on micoach website for managing the features of the micoach device and for uploading the data recorded during training.

Once uploaded, this data are stored on the personal page of the customer and can be plotted in order to observed what happened during running. Moreover it is available a web service for the definition of a scheduled training program according with the level and the goal of the customer. The resulting program is quite accurate and it consists in a calendar with the Continue reading »

NIKE INTRODUCES NEW NIKE + SPORTBAND
AND ENHANCED DIGITAL RUNNING DESTINATION

NIKE, Inc. (NYSE: NKE) introduced the new Nike + SportBand, giving runners real-time performance feedback on their distance, pace, time and calories burned with just a glance at their wrist. Nike also redefined the online running experience by merging the successful site nikeplus.com and its Continue reading »

Typically, making a lightweight shoe means sacrificing stability or cushioning. Footwear can quickly get pushed to the point where it starts to break down. Since Nike’s mission is creating innovation for athletes, the obsession has led to a relentless search for new solutions to old problems. The ultimate running footwear should have everything—cushioning, stability and lightweight performance. Lunarlite foam made this goal a reality. It took nearly four years to get all three, but you could say Lunarlite foam was 36 years in the making.

It started back in 1971 with a quote from Geoff Hollister, one of Nike’s earliest employees. He strapped on the first prototypes of Bill Bowerman’s iconic Waffle sole and said, “It was like running on pillows.” Nike designer Kevin Hoffer read the quote in 2004, kicking off his search for cushioning that would recreate that Continue reading »

An ultra-light, yet ultra-strong Flywire panel along the lateral quarter works with a perfed synthetic panel along the medial side for great lockdown and a snug, secure fit.

Cushlon midsole combines with a Nike Zoom unit in the heel for an incredibly plush, resilient and responsive ride.

Environmentally preferred rubber in a Waffle outsole configuration provides multi-surface traction and a measure of added cushioning.

INSIDE SCOOP

Flywire: High tensile strength fibers sandwiched between a thin layer of TPU and a dynamic textile form Continue reading »

Thanks to the new Italian triple jump record broken by Fabrizio Donato in the Italian Championships, the Mondotrack SX athletics track surface has also confirmed its performance characteristics in the indoor event held at the Pala Oval in Turin.
A test which has been a complete success, showing that the Olympic track produced by Mondo was absolutely top of the range, the perfect launchpad for the European Championships, which lie just around the corner.

In both Beijing and Turin, indoors or outdoors, for the Olympics or the European Championships, the prefab rubber Mondotrack SX surface has shown that it can adapt to any location or competition, while remaining fast, efficient and safe.

Mondotrack is a light yet highly technological surface for athletics, the result of Continue reading »

Today we propose a review about Noene insoles, special plantar that  we tested in various terrain conditions and speeds.

The sole prerogative of these insoles is the reduction of negative impacts resulting from the trauma of sportsmen during physical exercise, especially running.

Generally we can describe the phenomenon by recalling that in the past the man ran barefoot, flipped on a natural terrain, such as forests, grasslands, soil, sand, a soft surface, sweet and more suited to the human locomotor sensitive: the spine, muscles and tendons. This type of soil, due to its elasticity and structure, absorbed most of the shock waves, vibrations and shocks created by man.

Nowadays, we are forced to walk (or train) often hard on soils: asphalt, concrete, marble, tiles, etc … These surfaces do not Continue reading »