adidas tips off the NBA season with all-new lightweight signature basketball shoes to make two of the league’s most dynamic players faster: Derrick Rose and Dwight Howard. Their first-ever signature shoes, Rose will run point for the Chicago Bulls in the adidas adiZero Rose and Howard will dominate the paint for the Orlando Magic in the adidas Beast.

Derrick and Dwight are once in a lifetime athletes and are among the fastest players in the league at their positions, so we provided them with the lightest adidas shoes to help separate them even more from the pack,” said Lawrence Norman, adidas Vice President of Global Basketball. “Speed is everything in basketball, and to communicate our fast message to players across the world we created the ‘Fast Don’t Lie’ campaign to bring fast to life in a fun, loud and unexpected way.

To get even faster on the court this season, Derrick Rose will lace up the adiZero Rose. At 12.8 ounces, it’s the lightest signature basketball shoe adidas has ever created and its perfect blend of fit and lightweight materials help make the Bulls’ speedy All-Star point guard even faster. The iconic adidas three stripes on the back of the shoe represents how defenders often see Rose on the court – after he’s speeding by them to the basket. The adiZero Rose is inspired by the fastest things in nature and features a mix of Continue reading »

Nike and Kobe Bryant Launch New Zoom Kobe V, Lower & Lighter

Nike (NYSE: NKE) and Kobe Bryant announced the debut of the Nike Zoom Kobe V, the brand’s lowest-profile and lightest basketball shoe to date. Bryant challenged Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV he debuted during his 2008-2009 championship season. Nike responded with the Nike Zoom Kobe V, which features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.

“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and Continue reading »