NIKE, Inc. (NYSE:NKE) and TomTom (AEX: TOM2) have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch, unveiled today at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world’s leading running community with almost 4 million members.

The Nike+ SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more.

“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport.

The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS will be previewed for consumers at Nikerunning.com and TomTom.com beginning today.

“It is part of TomTom Consumer’s strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners,” said Corinne Vigreux, Managing Director, TomTom Consumer. TomTom is the world’s leading provider of location and navigation solutions.

On-Watch Experience
The Nike+ SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.

On-watch features include:
Tap Screen for setting laps and activating backlight
Run History with data from past runs
Personal Records including those imported from Nikeplus.com
Quick Start with optional shoe-based Nike+ Sensor
Heart Rate Monitor compatibility

Some of the unique motivating factors the Nike+ SportWatch GPS offer runners on-screen include:
Recognition (or “Attaboys”) for personal records
Run Reminders that appear after five days if a run has not been logged
Post-run acknowledgement and encouragement

Post-Run Experience
The Nike+ SportWatch GPS plugs neatly into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to www.nikeplus.com.

“With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday,” added Olander.

Nikeplus.com presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.

“Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress,” added Vigreux.

Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.

Additional Features at Nikeplus.com
Athletes who want to get the most out of their run and from the Nike+ SportWatch GPS will have access to a huge catalogue of run routes logged by Nike and published by other runners on streets and trails around the world.

Each run will be graphically mapped with the help of TomTom technology, and include route notes, elevation and length. Runners will also be able to find the perfect route by searching the catalogue by location, length, difficulty, and even landmarks.

Since the 2006 launch of Nike+ in partnership with Apple, a variety of Nike+ enabled devices have been introduced to help runners reach their full potential including the Nike+ iPod Sport Kit for iPod nano and iPod touch, the Nike+ SportBand, and the new Nike+ GPS App for use with the iPhone.

About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.

About TomTom N.V.
TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in The Netherlands, it employs over 3,000 employees worldwide. Over 45 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in-dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phone.

D3O

The ensuring materials used were comparable in thickness and claimed performance. The tests were carried out in the D3O labs, adhering to strict conditions and filmed the process to demonstrate the factual set up of the test.

The material worked very well each time.

D3O lab is a solution provider for shock absorption and impact protection, combining the efficiency of the enhanced chemistry as a tactile polymer, with intelligent geometry and product engineering to maximize the potential of the material.

The functionality of the raw material originates from the synergistic effects of the polymer based dilatants. Energy is distributed throughout the synthetic elastomeric polymer and the enhanced chemistry continues to distribute energy on throughout the matrix.

Here it is a Video about the d3o lab test:

About:
d3oTM is a patented technology combining enhanced chemistry, engineering and design to produce an intelligent shock absorption system. d3o flows freely when moved slowly, but on shock, locks together to absorb energy before instantly retuning to its flexible state.

Our news will be displayed according to special effects specifically user-friendly to be managed with a Touch Screen Mobile device.

Here on the right side image you can look at the optimized iPhone Safari Web page for Sportechblog: the posts are displayed so they can be easier scrolled and selected.

The charsets and icons are optimized to be showed on the Touch screens, so are the hyperinks.

Thanks to this new available technologies we are able to provide an optimized service to all people using mobile devices and we are really proud to do it !

Thanks a lot to all people keeping on following us !

The huge lift and hangtime potential, the tight and dynamic turnings and the stable, dynamically flying performance sets new standards at hard grounds.

Due to the incredible punch and dynamically, stable flying performance the Randas will enable you to boost the freestyle moves on snow, which you’ve learned during your summer sessions.

Although the Randas is a true-blue freestyle kite, freeriders will also get their money’s worth. Convince yourself and feel the unrivalled foil, Randas.

The frame is available in different colors, from Please Login or Register to read the rest of this content.

KITES

Kites arrived at the office – everything on stock
Check this out: we received all sizes of Prima Donna 3 and Mr.F as well as both serial boards Chitchat and leanders Pro Model – Circus. Now the holiday can begin!!
JN @www: Also this week we have some new links for you, to follow our riders on their competitions, get informed about new test equipment and check out some new videos.

www.massivemoves.com/de/reportage/mix/109113823/kite-weblog_wieso_nur
PKRA Contest Fuerteventura. Rider Michael Schitzhofer reports about his experience and his 9th place, stay tuned about his success at the Kitesurfworldcup as well – (German)

http://issuu.com/rstalfoort/docs/kitemag-juli-2009/36
The dutch online Mag tested the first JN kite: Mr. F 6m² – more to come soon– (Dutch)

www.arrepio.com/media/kpwt2009/sylt/sylt_web_tv.mov
KPWT, Kite world Cup sylt. JN-team rider: Hannah whiteley from the UK gets the third place in her first international Freestyle competition – (english)

MR. FANTASTIC SCHOOL

As the Mr.F is perfect for learning and controlling the kite itself, we have a special offer for schools.
The “one fits all kite” is specially developed for kiters searching for a

shape with a wide wind range, which is suitable for all conditions and stages of rider skills.
A kite, which offers the rookies a lot of depower, easy going upwind, easy relaunch and a reliable safety, a kite which provides the advanced with fast, dynamic flying and steering speed as well as a kite that satisfies everyone with nice, constant lift, extended hangtime and a huge wind range.
The Mr.F school comes with a lighter bag, pump, repair kit and with the high end switchcraft 2.

FIRST GLIMPSE OF 2010 BOARD

Serial boards Chit Chat and leander Pro Model have attracted so much attention that their bigger brother bouddok will soon be available on the market.
It‘s flat rocker and the slightly concave outline make for early planning and fast upwind kiting when the summer thermic wind are rather light. it is extremely light and manoeuvrable, so that some pros even use it to compete in international heats with this board.
Wood core laminated with fibre glass and sophisticated application of carbon fibres according to the desired flex characteristics of the respective area are realized in proven european prodution.
Stay tuned for new waveboards besides this light wind weapon, to be equipped for light seabreeze sessions . JN boards rock in all conditions!