Endomondo is a fitness application available to smart phones that allows users to stay motivated, by acting as a personal trainer. Endomondo tracks your workouts, and uses a GPS signal to help find new routes and make every workout different. It can be used for running, cycling, or any other distance-based activity. The app pushes you to run more and faster by being able to race against your own time, a friend’s time or the fastest time on that particular route.
What really makes Endomondo stand out is the social community aspect. Users can send messages to friends with audio feedback and peptalks. It’s an easier way to exercise and stay healthy, knowing that your workout is being monitored by others, and helps you stay competitive.
In addition, Endomondo recently found that users with 10 friends or more are three times more Continue reading »
NIKE, Inc. (NYSE:NKE) and TomTom (AEX: TOM2) have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch, unveiled today at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world’s leading running community with almost 4 million members.
The Nike+ SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and Continue reading »
As the world’s largest running community, Nike+ allows runners from across the globe to map their runs, log & analyze running data, and share training programs and favorite routes with friends.
Since its debut in 2006, the collective Nike+ community – 3 million and growing – has run 270,000,000 miles. This is the only true “Runner’s App” and is where high-tech hits the road. With Apple integration, you are guaranteed a seamless user experience.
Here are the Key features included in the Nike+ GPS App:
Run Anywhere: The Nike+ GPS app is a new application for the iPhone that combines the power of GPS with the technology of accelerometry, to track your run inside (on the treadmill) or outside (on the road/trail). Even if you lose your GPS signal over the course of a run, the accelerometer kicks in to make sure your mileage is Continue reading »
adidas Turns Your Smartphone Into a Personal Coach
adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app featuring sports-specific training programmes designed to coach sports and fitness enthusiasts, amateurs and professionals alike.
With the new miCoach app, adidas extends its personal coaching programme for running and introduces specific conditioning programmes for Football, Tennis, American Football and Basketball. The miCoach app, using GPS for active real-time pace-based coaching and location tracking, makes the adidas miCoach platform available to millions of smart phone owners via the Continue reading »
NIKE AND POLAR INTRODUCE HEART RATE TRAINING TO MILLIONS OF NIKE+ RUNNERS
Nike, Inc (NYSE:NKE) and Polar, the market leader and pioneer in heart rate training technology, have introduced the Polar WearLink®+ that works with Nike+. This new product works with the Nike+ SportBand and the Nike+ iPod Sport Kit, enabling users to run and train with heart rate monitoring for the first time.
This exciting new piece of equipment is worn comfortably round the chest and transmits the user’s heart rate wirelessly to their Nike+ iPod Sport Kit or Sportband. It will improve the training experience of Nike+ users helping them to understand how hard they are Continue reading »
The field of technological devices for training assistance in fitness and running is quite rich. There is a wide range of heart-rate monitors, stride sensors, GPS (and more…) studied to communicate trainings stats. In this crowded field Adidas is trying to lead the way with an innovative device studied for a complete training support: we are talking about micoach.
Micoach consists in a small network of sensors (the actual version includes an heart-rate sensor and a stride sensor) sending data to a small management node which elaborates the incoming signal and communicates the user the training parameters. All this system is wearable end is slightly perceived during the training. Micoach is not just a device, but it is a complete series of tools for the training. In fact adidas allows its customers to register on micoach website for managing the features of the micoach device and for uploading the data recorded during training.
Once uploaded, this data are stored on the personal page of the customer and can be plotted in order to observed what happened during running. Moreover it is available a web service for the definition of a scheduled training program according with the level and the goal of the customer. The resulting program is quite accurate and it consists in a calendar with the Continue reading »
A question of genes and genetics. A question of Rudy Project’s creative genius in support of the sports world. Genetyk is Rudy Project eyewear that brings with it the results of 25 years of ceaseless research in the optical field with the aim of protecting the eyes from sunlight and atmospheric agents, assisting in concentration during sports performances. A racy design, shield lenses and avant-garde technology are the winning features of this eyewear, born for competition, ready to reach the most coveted podiums. Tested at the last Tour de France, Genetyk has already conquered the polka dot jersey alongside Continue reading »
An ultra-light, yet ultra-strong Flywire panel along the lateral quarter works with a perfed synthetic panel along the medial side for great lockdown and a snug, secure fit.
Cushlon midsole combines with a Nike Zoom unit in the heel for an incredibly plush, resilient and responsive ride.
Environmentally preferred rubber in a Waffle outsole configuration provides multi-surface traction and a measure of added cushioning.
INSIDE SCOOP
Flywire: High tensile strength fibers sandwiched between a thin layer of TPU and a dynamic textile form Continue reading »
An ultra-light, yet ultra-strong Flywire panel along the lateral quarter works with an adjustable dynamic fit arch strap along the medial side for great lock down and a snug, secure fit.
Cushlon ST midsole delivers plush, resilient cushioning while enhancing support for overpronating runners who benefit from a more stable platform.
Full-length Nike Air unit delivers the ride and cushioning associated with the Air Pegasus franchise and now accommodates a Nike+ sensor for an enhanced running experience.
Garmin405Garmin Forerunner ® 405: close to the Mac world ! After the great market success for the Forerunner 405 GPS Wrist for sports use, now it suites also for Garmin athletes who want to interface the satellite data with their Mac. Introduced just a year ago, the Forerunner 405 has affected athletes practicing for the extraordinary power that has always characterized the Garmin instrumentation: a power concentrated in one small tool, like a common wristwatch. The Forerunner 405 has been appreciated for its ease of use, and why not, for a modern and attractive style that made him “a must” on your wrist for many runners, cyclists, skiers and skiers. Today, in light of the great success of the Forerunner 405, Garmin broadens the user base, enabling even the Continue reading »
Endomondo is a fitness application available to smart phones that allows users to stay motivated, by acting as a personal trainer. Endomondo tracks your workouts, and uses a GPS signal to help find new routes and make every workout different. It can be used for running, cycling, or any other distance-based activity. The app pushes you to run more and faster by being able to race against your own time, a friend’s time or the fastest time on that particular route.
A question of genes and genetics. A question of Rudy Project’s creative genius in support of the sports world. Genetyk is Rudy Project eyewear that brings with it the results of 25 years of ceaseless research in the optical field with the aim of protecting the eyes from sunlight and atmospheric agents, assisting in concentration during sports performances. A racy design, shield lenses and avant-garde technology are the winning features of this eyewear, born for competition, ready to reach the most coveted podiums. Tested at the last Tour de France, Genetyk has already conquered the polka dot jersey alongside 
An ultra-light, yet ultra-strong Flywire panel along the lateral quarter works with a perfed synthetic panel along the medial side for great lockdown and a snug, secure fit.
An ultra-light, yet ultra-strong Flywire panel along the lateral quarter works with an adjustable dynamic fit arch strap along the medial side for great lock down and a snug, secure fit.
Garmin405Garmin Forerunner ® 405: close to the Mac world ! After the great market success for the Forerunner 405 GPS Wrist for sports use, now it suites also for Garmin athletes who want to interface the satellite data with their Mac. Introduced just a year ago, the Forerunner 405 has affected athletes practicing for the extraordinary power that has always characterized the Garmin instrumentation: a power concentrated in one small tool, like a common wristwatch. The Forerunner 405 has been appreciated for its ease of use, and why not, for a modern and attractive style that made him “a must” on your wrist for many runners, cyclists, skiers and skiers. Today, in light of the great success of the Forerunner 405, Garmin broadens the user base, enabling even the 
