Revolutionary football boot features Nike adaptive traction technology and helps players improve their performance with expert tips and training through Nike Football+

At a global media event featuring footballer Cristiano Ronaldo in London, NIKE, Inc. (NYSE:NKE) today unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet while the vibrant ultra-violet color boosts visibility on the pitch.

“NIKE, Inc. is the world’s largest and most innovative football company,” said Mark Parker, NIKE, Inc.’s President & CEO. “Our success in the Continue reading »

With the Copa in 1978, Adidas has built a shoe that lasts until today and should last for eternity. Today, the Copa enjoys a tremendous come back after years of stable demand.

While the Copa is a shoe that should be untouched to tribute the adidas heritage, there is a growing  demand for an adidas boot, that stays to the classical roots, but gives them a new twist.

In 2006, we remembered those classical roots. With the 7406 we created a boot, that combined the  classical look and state of the art technologies.

The launch of PURE 08 brought this combination to a different level and resulted in a great product with excellent response from the Continue reading »

Official Match Ball of the 2010 FIFA World Cup™

Grip’n’Groove profile for football ‘Celebration’ in Africa
Cape Town/Herzogenaurach, December 4th, 2009 – Today in Cape Town, adidas and FIFA present the adidas “JABULANI”, the Official Match Ball for the 2010 FIFA World Cup South Africa™. The “JABULANI”, which means “to celebrate” in isiZulu, features a South African inspired design and radically new technology. The new match ball will be available in retail from December 5th onwards.
The newly developed “Grip’n’Groove” profile provides the best players in the world with a ball allowing an exceptionally stable flight and perfect grip under all conditions. Comprising only eight, completely new, thermally bonded 3-D panels, which for the first time are spherically moulded, the ball is perfectly round and even more accurate than ever before.
The name:
The name ”JABULANI” originates from the Bantu language isiZulu, one of the eleven official languages of the Republic of South Africa, which is spoken by almost 25% of the population. Literally translated, “JABULANI” means “to celebrate”. Football is a passion that unites the world. The name of the new match ball appropriately pays tribute to the passionate football celebration international fans will enjoy in South Africa next summer.
The design:
Eleven different colours are used in the adidas “JABULANI”, the eleventh adidas World Cup ball. These 11 colours r Continue reading »

Wired For Speed.

Introducing the Mercurial Vapor Superfly.

Imagine a paper-thin boot, where the support comes from threads. This is the Mercurial Vapor Superfly – an industry-defining boot, incorporating Nike Flywire technology and redefining how footwear is made. Nike Flywire technology utilizes high-strength threads that act like cables on a suspension bridge, delivering engineered support precisely where it’s needed. This revolutionary technology transforms how footwear is engineered by reducing the amount of material required for the upper of a shoe to the bare minimum without compromising on durability or integrity and support. The strength of Nike Flywire technology is created through optimal placement of threads providing support where players need it most, coupled with highly tuned composite upper package that locks the threads in place, allowing the upper to adapt to the motion of the Continue reading »