Friedrichshafen. September 2 – 5, 2009
www.eurobike-show.com

Where the world revolves around cycling.
In one of Europe’s most attractive biking regions, on the shores of Lake Constance, you’ll find Friedrichshafen. Each September, the trade fair town turns into the hub of  the cycling world.
The cycling industry, trade and media come together at the EUROBIKE, the world’s leading trade fair for the cycling branch. No other trade fair offers as many exhibitors, specialist visitors, a greater exhibition area, more journalists and a greater number of innovations.
At the EUROBIKE, current trends and visions of the future merge to become the next stages in the world of cycling. It is the place to exchange thoughts and ideas, and to make new contacts. Over four days, the people who get together to live and work here form a community that is as strong as that of any cycling team. Big bike business is done at the EUROBIKE. The wheels of success turn almost as if by magic…
Ever since it was launched almost 20 years ago, the EUROBIKE has been increasing the popularity of its central theme: bikes. The trade fair concept is orientated consistently and exclusively towards the branch’s requirements. That is why, today, the EUROBIKE is ahead of the pack when it comes to being up-to-date and to presenting trends and visions.
The EUROBIKE has also always been ahead of its time with its

supporting programme. Demonstration course, Shop 2000, Fashion Show, EUROBIKE Award, Holiday on Bike and Demo Day – the EUROBIKE sets the pace together with the entire branch.
The trade fair without any equal.
You won’t find any more records being broken than on Lake Constance. Every year, the EUROBIKE announces new figures reflecting success. Whether you look at the number of specialist visitors, exhibitors or representatives of the media: the EUROBIKE is the world’s leading trade fair. Over 36,000 specialist visitors from 75 countries, over 938 exhibitors from 36 countries, 1,400 representatives of the media from 32 countries and over 20,000 consumers continue to surprise even the professionals.

From professional to professional. Exchange of ideas, business and networking.
Not only is the EUROBIKE exceptional in its role as a trade fair: it is also an incomparable community platform. In a friendly yet professional atmosphere, you meet colleagues from all over the world, exchange contacts and ideas for the future. Anyone who is anyone in the world of cycling with something to say – says it at the EUROBIKE! The links of the worldwide bike business network are formed and reinforced in Friedrichshafen.
A Welcome to all visitors from abroad.
The EUROBIKE’s claim is global – as are its visitors! For four days – five if you count the DEMO DAY – the cycling world looks to Friedrichshafen. For at the EUROBIKE, the future is the present. The coming trends première here. New alliances and networks are formed. And this is the place for brands to prepare their successes.
As the branch’s most important community platform, the EUROBIKE perfectly brings together industry and trade. And this is thanks in no small part to the emotional presentation of the “cycling“ theme. Hardly surprising that the whole cycling world enjoys visiting the EUROBIKE every year.
The latest news on economics, sport and technology.
The bike is the undisputed international star amongst leisure and sports equipment. Media presence at the EUROBIKE, the leading trade fair in its branch, is correspondingly great.
Global innovations, up-coming trends, the latest products – at the EUROBIKE, the microphones, lenses and notepads get what they came for: headlines on economics, sport, technology and leisure enjoyment. Over the course of only four days, the press office at Messe Friedrichshafen takes care of over 1,400 journalists from all over the world, provides background information and helps to get the topic of cycling on the front page.
There is no better setting for anyone wishing to present themselves and their products in the media.
Reinventing the wheel. With side events that get people talking.
Side events can be fillers or sensations. At the EUROBIKE, they are a mega-sensation! Structured clearly according to topics and coordinated exactly to the requirements of the trade – that is side events at EUROBIKE.
• The EUROBIKE Award honours the best of the best.
• The EUROBIKE Fashion Show is the world’s only order fashion show.
• The EUROBIKE Travel Talk is the superlative congress for cycling holidays.
• Holiday on Bike serves the travel market on the day open to the public.
The outdoor course and the big EUROBIKE Party further contribute towards the right feeling for and about cycling.
DEMO DAY. Dress rehearsal out in the wild.
New bikes and new equipment generate new experiences, literally. And these experiences are to be had under real conditions at the DEMO DAY of the EUROBIKE.
One day before the official start of the trade fair, trade and media are offered sufficient opportunity to test numerous bikes and pieces of equipment under tough conditions. The DEMO DAY is also a popular excuse to explore the natural surroundings of the EUROBIKE: a region to fulfil practically all of your wildest dreams.
Open to the general public. Fans’ day.
Although the EUROBIKE is, first and foremost, a trade fair, it opens its doors to all fans of two pedals on one day.
20,000 visitors flood into the halls and outdoor area. The initial reactions and questions from the fans offer direct feedback to new products, and act as valuable indicators for the industry. At the same time, the mass media report on the large crowd.
Once again, the EUROBIKE makes the topic of cycling into the lead story on TV, the Internet and in the print media.
The service team. Out and about between three airports and hundreds of hotels.
Genuine service starts where normal expectations stop. This is why, for the EUROBIKE, service starts with the free shuttle bus service to and from three airports. Hence, the airports of Zurich, Friedrichshafen and Memmingen are linked directly to the trade fair site. Incidentally, so are 250 hotels in the vicinity which are served by ten free shuttle buses. 500 hire bikes – free of charge – ensure that visitors to Friedrichshafen and the area can get around by bike.
Naturally, the Messe-Express bus in the town of Friedrichshafen also operates free of charge. Our service team is looking forward to answering your questions about getting here, accommodation and getting about. No other place offers such exceptional service as standard.
For more details regarding getting here and accommodation at: www.eurobike-show.com
The atmosphere. Professional yet relaxed.
Trade fairs can be really strenuous. Not so the EUROBIKE! It offers a professional yet relaxed working atmosphere. The ultra-modern trade fair site welcomes its guests with its imposing architecture, airy woodframe structures and a great deal of daylight. The extreme compactness of the site helps you find your way about quickly and easily, and means that you can get from hall to hall in no time. At the EUROBIKE, you can concentrate on your work, and not on how to find your way around.
Profile of the site.
Since completion of the third construction phase – the so-called Extension East – the EUROBIKE now has an exhibition area of 85,000 m², twelve trade fair halls, two outdoor areas and two foyers. There are also two conference centres, the trade fair lake, the atrium and many smaller meeting rooms.
The two equally-large entrances with the same parking and shuttle-bus frequency guarantee smooth operation. All halls are easily visible to the visitors. The exhibitors’ chance to park right next to the halls and the immediate location behind Friedrichshafen airport are advantages you don’t get at all trade fairs!

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