adidas tips off the NBA season with all-new lightweight signature basketball shoes to make two of the league’s most dynamic players faster: Derrick Rose and Dwight Howard. Their first-ever signature shoes, Rose will run point for the Chicago Bulls in the adidas adiZero Rose and Howard will dominate the paint for the Orlando Magic in the adidas Beast.
Derrick and Dwight are once in a lifetime athletes and are among the fastest players in the league at their positions, so we provided them with the lightest adidas shoes to help separate them even more from the pack,” said Lawrence Norman, adidas Vice President of Global Basketball. “Speed is everything in basketball, and to communicate our fast message to players across the world we created the ‘Fast Don’t Lie’ campaign to bring fast to life in a fun, loud and unexpected way.
To get even faster on the court this season, Derrick Rose will lace up the adiZero Rose. At 12.8 ounces, it’s the lightest signature basketball shoe adidas has ever created and its perfect blend of fit and lightweight materials help make the Bulls’ speedy All-Star point guard even faster. The iconic adidas three stripes on the back of the shoe represents how defenders often see Rose on the court – after he’s speeding by them to the basket. The adiZero Rose is inspired by the fastest things in nature and features a mix of Continue reading »
As the world’s largest running community, Nike+ allows runners from across the globe to map their runs, log & analyze running data, and share training programs and favorite routes with friends.
Since its debut in 2006, the collective Nike+ community – 3 million and growing – has run 270,000,000 miles. This is the only true “Runner’s App” and is where high-tech hits the road. With Apple integration, you are guaranteed a seamless user experience.
Here are the Key features included in the Nike+ GPS App:
Run Anywhere: The Nike+ GPS app is a new application for the iPhone that combines the power of GPS with the technology of accelerometry, to track your run inside (on the treadmill) or outside (on the road/trail). Even if you lose your GPS signal over the course of a run, the accelerometer kicks in to make sure your mileage is Continue reading »
adidas Turns Your Smartphone Into a Personal Coach
adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app featuring sports-specific training programmes designed to coach sports and fitness enthusiasts, amateurs and professionals alike.
With the new miCoach app, adidas extends its personal coaching programme for running and introduces specific conditioning programmes for Football, Tennis, American Football and Basketball. The miCoach app, using GPS for active real-time pace-based coaching and location tracking, makes the adidas miCoach platform available to millions of smart phone owners via the Continue reading »
NIKE AND POLAR INTRODUCE HEART RATE TRAINING TO MILLIONS OF NIKE+ RUNNERS
Nike, Inc (NYSE:NKE) and Polar, the market leader and pioneer in heart rate training technology, have introduced the Polar WearLink®+ that works with Nike+. This new product works with the Nike+ SportBand and the Nike+ iPod Sport Kit, enabling users to run and train with heart rate monitoring for the first time.
This exciting new piece of equipment is worn comfortably round the chest and transmits the user’s heart rate wirelessly to their Nike+ iPod Sport Kit or Sportband. It will improve the training experience of Nike+ users helping them to understand how hard they are Continue reading »
Richard Palmer, founder of d3o, the impact protection technology company, takes an extended sabbatical to go travelling and adventuring.
Palmer: “It has been a long journey, full of excitement as well as a huge amount of work; I feel I have worked 20 years in the last 5! I have created a great brand and solid foundation and I am confident our new CEO, Stuart Sawyer, will Continue reading »
Johnny G. – creator of Spinning® – starts a new concept in the 3rd Millennium: the KRANKING ®. A cardiovascular activity complementary to the others which offers thousands of possibilities of training to develop the body in the best way.
The KRANKING® is the first exercise program to focus on the upper-body, training the muscle through an high intensive cardiovascular workout.
It provides a new way to build aerobic capacity and improve the strength of the upper-body, it allows to burn calories and build core stability. (Since the KRANKING ® utilizes the upper-body instead of the legs, it represents a great opportunity of cross-training for everyone and for people with different kind of training preparation).
The KRANKING®, made on the Krankcycle® by Matrix, a versatile and, above all, a really inclusive instrument, has been understand from leaders as something essential rich in Continue reading »
Our newest Reformer accessory board increases workout intensity, challenges coordination and aerobic fitness, and easily transforms any STOTT PILATES Reformer into an extreme cardiovascular machine.
This trampoline-like plyometric tool provides even greater proprioceptive feedback and is easier on the joints than our standard Jumpboard, due to the pliable elastic surface… ideal for post-rehabilitative or aging exercisers.
Built for endurance, The Cardio-Tramp features a heavy-duty tubular steel frame, extra-strengh cables and reinforced double-stitched construction.
Carnielli E-bike is the ideal way to reach job avoiding the traffic of the city, the limited traffic areas and often to take less time for the journey, and for leisure too: a bike ride could be a good way to rediscover the city
and at the same time for an excellent and healthy physical activity.
Carnielli E-bike is equipped with a next generation lithium battery to guarantee a range up to 40/45 Km under standard conditions.
The battery is recheargeable in 4 hours into the slot on the Continue reading »
Adidas proudly presents the new Official Match Ball for the UEFA Champions League Final in Madrid on May 22nd: the “Finale Madrid”. This is the tenth consecutive time that an adidas ball has been used in the group phase and the Final of the UEFA Champions League. The design of the “Finale Madrid” ball, presented today at Real Madrid CF’s Santiago Bernabéu Stadium, pays tribute to the exciting history of the UEFA Champions League competition.
adidas celebrates each of the ten most recent UEFA Champions League Finals with a unique and distinctive design positioned inside each of the characteristic star panels of the ball, including the upcoming Final in Madrid. Each design features the exclusive motif from the ten most recent Finals drawn in gold. The red borders of each star pay homage to the national colour of the Spanish flag while the base of the ball is inspired by the immaculate white of royal Madrid.
Alongside the traditional design elements of the ball, new technology is introduced. Under the motto “design becomes technology”, adidas has succeeded in integrating the technology of the ball into the star panel design, making the adidas Finale ball and the UEFA Champions League logo inseparable, while providing the truest possible ball flight. The panel structure is Continue reading »
faster: Derrick Rose and Dwight Howard. Their first-ever signature shoes, Rose will run point for the Chicago Bulls in the adidas adiZero Rose and Howard will dominate the paint for the Orlando Magic in the adidas Beast.
stripes on the back of the shoe represents how defenders often see Rose on the court – after he’s speeding by them to the basket. The adiZero Rose is inspired by the fastest things in nature and features a mix of Continue reading »
