Nike and Kobe Bryant Launch New Zoom Kobe V, Lower & Lighter

Nike (NYSE: NKE) and Kobe Bryant announced the debut of the Nike Zoom Kobe V, the brand’s lowest-profile and lightest basketball shoe to date. Bryant challenged Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV he debuted during his 2008-2009 championship season. Nike responded with the Nike Zoom Kobe V, which features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.

“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and Continue reading »

An ultra-light, yet ultra-strong Flywire panel along the lateral quarter works with an adjustable dynamic fit arch strap along the medial side for great lock down and a snug, secure fit.

Cushlon ST midsole delivers plush, resilient cushioning while enhancing support for overpronating runners who benefit from a more stable platform.

Full-length Nike Air unit delivers the ride and cushioning associated with the Air Pegasus franchise and now accommodates a Nike+ sensor for an enhanced running experience.

KEY TAKEAWAYS
Updates include:

- A new, Flywire upper Continue reading »

Review from www.nike.com

Jordan Brand Goes Beyond XX3 to Unveil the Future of the Brand: The AIR JORDAN 2009
Since the release of the AIR JORDAN XX3 in January 2008, the sneaker world debated the greatest question ever asked of a basketball shoe: will there be an AIR JORDAN XX4? Meanwhile, Jordan Brand, a division of NIKE, Inc. and creator of the legendary franchise, fueled the fire by admitting nothing…ntil now.

Today, at a press event in New York City, Michael Jordan himself unveiled the AIR JORDAN 2009 shoe. Its sophisticated design carries on the tradition of the world’ most respected basketball shoe while presenting a new naming scheme, retiring the labels “IR JORDAN I through XX3”to keep Michael Jordan’ legacy special.

“Throughout the first 23 years of the AIR JORDAN franchise, we challenged ourselves and the industry by producing athletic footwear beyond the limits of what was possible,” said Michael Jordan. “The AIR JORDAN 2009 ushers in a new chapter for the Brand –it is the embodiment of what we can do and sets the course for the next 23 years for the franchise.”

Michael Jordan collaborated with Continue reading »